ASSURE-HER
Advancing Safety, Security and Forensics through Upskilling, Recognition and Enterprise
India's safety, security, and forensics economy is growing fast. We are finding 150 women-led enterprises, training them for four months, and backing the strongest with certification, scholarships, and incubation.
150 Women-Led MSMEs, Recruited Pan India
50 Safety
Industrial and fire safety, protective equipment, audits, and training enterprises.
50 Security
Guarding, surveillance, digital forensics, cyber security, risk advisory, and technology.
50 Forensics
Forensic accounting, laboratories, investigation, and forensic intelligence services.
Eight Months, Four Phases
A structured, intensive journey from initial application to national industry recognition.
Applications
Sep – Oct 2026
Apply and be selected based on a rigorous 100-mark scoring framework.
Capacity Building
Nov 2026 – Feb 2027
Train across the six core ecosystem needs with seasoned industry experts.
Jury
March 2027
Pitch your vision to a distinguished panel of industry leaders and investors.
Awards
April 2027
Nine winners felicitated with fully funded rewards and incubation support.
Comprehensive Enterprise Support
Tailored, high-impact interventions designed specifically for the unique operational realities of security and forensics businesses.
Access to Finance
Credit readiness and working capital guidance for contract-led businesses, plus introductions to specialized lenders.
Market Linkages
Buyer engagement, guidance on tendering and empanelment, and a showcase at a national security industry platform.
Training & Skilling
Certified Risk Leader certification through the Maroof Raza Centre for Security Studies, with specialized modules.
Mentoring & Networking
Access to the WEP mentorship portal and community, alongside sector mentors drawn from industry insiders.
Compliance & Legal
Guidance on licensing under the Private Security Agencies Act, laboratory accreditation, IP, and DPDP Act compliance.
Technology & Business
Hands-on digital capability building and tools training, built specifically for security and forensics workflows.
Who Can Apply
- Women hold at least 51% of the enterprise and run it.
- Registered in India, with Udyam registration or an undertaking to obtain it.
- Working in safety, security, or forensics.
- Trading for 12 months or more, with every licence the law requires.
- Applicant is an Indian citizen, resident in India, aged 18 or above.
Deadline: Apply by 30 September 2026
Material comes in accessible formats and regional languages. Assisted applications are arranged on request.
How You Are Scored
One hundred marks, evaluated by two independent assessors on every application:
And At The End
Three top performers in each sub-sector are felicitated with industry presence. Rewards are fully funded.
Fully funded advanced industry certifications to validate your expertise and market credibility.
A prestigious doctoral scholarship for the standout entrepreneur across all sectors.
A dedicated place in the IIRIS incubation programme to accelerate your business growth.
Guiding & Implementing Partners
Women Entrepreneurship Platform. Incubated at NITI Aayog in 2018 and a public-private partnership since 2022. Its Award to Reward framework moves women entrepreneurs from recognition to growth.
Anchor and Implementing Partner. A forensic intelligence, investigations and risk advisory firm across India, the Middle East, Europe and Asia. IIRIS designs, delivers and evaluates ASSURE-HER.
Ready to Scale Your Enterprise?
Join 150 women-led MSMEs shaping the future of India's safety, security, and forensics economy.