Brand Protection
Protect Innovation. Preserve Reputation.
Damage from Counterfeit
Understanding the multifaceted impact of counterfeiting is the first step towards protecting your business. The financial losses are significant. Beyond the immediate drop in sales, brands face:
Lost Market Share
Counterfeiters undercut your prices, diverting customers and shrinking your market presence
Brand Protection Expenses
Implementing anti-counterfeiting measures, like advanced tracking and authentication technologies, adds another layer of expense
Reputational Damage
The long-term impact of damaged brand perception can be devastating, impacting customer loyalty and future growth
Legal Fees
Fighting counterfeiting requires costly legal action, draining your resources
Stay ahead with IIRIS
Targeted Investigations Around Counterfeit Detection
We conduct focused, intelligence-led investigations to uncover the source and structure of counterfeit networks. By tracing the lifecycle of fake products across suppliers, distribution channels, and points of sale, we provide actionable intelligence that supports enforcement, litigation, and long-term disruption of illicit ecosystems.
Market Surveillance and Threat Monitoring
Our teams perform on-ground surveys and ongoing surveillance across retail outlets, wholesale markets, and online platforms to identify brand misuse and detect counterfeit activity. Real-time alerts and field intelligence help clients track evolving risks and respond with agility.
End-to-End Enforcement Support
We manage the complete enforcement process including evidence collection, coordination with enforcement agencies, execution of raids, and post-action compliance. Our certified teams also assist with expert survey reports and on-site planning to ensure legally sound and effective enforcement actions.
Litigation Support
We assist legal teams with structured documentation, affidavit preparation, deposition support, and data-backed analysis. Our litigation services are designed to strengthen the legal position in IP and brand infringement cases.
Trend Reporting and Strategic Intelligence
We analyse patterns from investigations, enforcement actions, and marketplace data to deliver periodic reports on emerging risks and counterfeit trends. These insights support strategic planning, risk anticipation, and resource allocation for brand protection teams.
Why IIRIS?
Multidisciplinary Expertise
Tailored Strategies
Cutting-Edge Forensic Tools
Global & Local Reach
Compliance-First Approach
Proven Track Record
Stay ahead with IIRIS
Combating counterfeiting demands a comprehensive strategy, including secure supply chains, consumer education on identifying fakes, and collaboration with authorities. IIRIS provides this holistic solution, meticulously analyzing infringement methods and supply chains.
We partner with brands to mitigate counterfeiting, trademark misuse, and reputation damage.
Our team navigates complex jurisdictions, working with law enforcement to identify and prosecute counterfeiters. IIRIS’s Brand Protection team offers the expertise and resources needed to effectively address these multifaceted challenges
Take the First Step in Protecting Your Brand
Safeguard your reputation, secure your assets, & ensure lasting customer trust.