Brand Protection

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Brand Protection

IIRIS brand protection steps in to resolve and address the growing concern amidst corporates pertaining to their proprietary assets. Armed with experienced investigation and technological equipment. IIRIS offers asset protection across domains of piracy, counterfeit and pass offs.


  • Enforcement & Litigation Support
  • Brand Protection Strategies
  • Anti-counterfeiting
  • Verifications
  • Trademarks
  • Law Enforcement
  • Brand Due Diligence
  • Targeted Investigations
  • Intellectual Property Rights
  • Copyrights
  • Market Research
  • Supply Chain Audits

India has unique impacting factors for IPR enforcement – multiple layers of laws, different enforcement agencies, poor conviction rate and low awareness. Surely the criminal action route is higher deterrent when it comes to stop sale of illicit goods. The number of enforcement actions and the amount of seizure brings a good assessment of impact of the enforcement action.

Surely, the presence of supply chain inputs, manufacturing machinery and packaging material at site brings additional impact as well as intelligence. Due to lack of compiled data it is extremely complex to envisage actual impact and also conduct any kind of trend analysis. IIRIS with large base of knowledge and spread in India, is initiating a new endeavour – INDIA IPR ENFORCEMENT.

This monthly digest will provide data, trend analysis, articles, new initiates etc on monthly basis. We welcome comments to improve the endeavour. There is always additional data and do reach-out to editorial team in case you need something customised.

Let’s keep fighting the counterfeiters.

Digital platforms have become an integral part of our lives, leading to the question of whether traditional marketplaces are becoming redundant. Fake websites and physical store branding can have similar effects on a brand's image, so companies need to pair these physical elements with digital solutions that offer not only protection and security, but advanced marketing capabilities.

This monthly digest is produced by IIRIS Consulting Pvt. Ltd. with an aim to provide data, trend analysis, articles, new initiates etc on monthly basis.

By gathering intelligence regarding IPR enforcement actions in India and conducting a trend analysis, this study emphasised the magnitude of the problem and highlighted the corrective action taken by law enforcement agencies to deter this crime of counterfeiting.

We welcome comments to improve the endeavour. There is always additional data and do reach-out to editorial team in case you need something customised.

Lets keep fighting the counterfeiters.

It is well known how improper management of everyday waste is impacting us badly.

One of the major problems is that it is leading to economic disbalance as well, as it is also harming the business and its brand health.

The IPR-Enforcement Digest explains the correlation between the hidden aspects of waste and the rise of counterfeiting as pressing concerns and why it is crucial to manage waste properly through strategies and to raise awareness in the present time.

Additionally, we are sharing the details of raid actions that happened in the month of February 2023 in India as well.

This monthly digest is produced by IIRIS Consulting Pvt. Ltd. with the aim of providing data, trend analysis, articles, new initiatives, etc. on a monthly basis.

By gathering intelligence regarding IPR enforcement actions in India and conducting trend analysis, this study highlighted the magnitude of the problem and the corrective action taken by law enforcement agencies to deter this crime of counterfeiting.

We welcome comments to improve the endeavour. There is always additional data, and do reach out to the editorial team in case you need something customized.

Let's keep fighting the counterfeiters.

We are thrilled to release IPR Enforcement - Monthly Digest - Edition Apr'2023.

In the digest, we summarise the specifics of the monthly raid actions across India. This digest is produced by IIRIS Consulting Pvt. Ltd. with the aim of providing data, trend analysis, articles, new initiatives, etc. on a monthly basis.

This issue describes the enforcement measures that took place in India in the month of March 2023 and the dual effects that occurred on the Indian economy and brands during the COVID-19 times.

This study revealed the scope of the issue and the necessary steps taken by law enforcement authorities to prevent the counterfeiting crime by gathering information about IPR enforcement actions in India and doing trend analysis.

We welcome comments to improve the endeavour. There is always additional data, and do reach out to the editorial team in case you need something customised.

Let's keep fighting the counterfeiters.

We are here to empower you with essential #knowledge!

Gain a competitive edge by leveraging our ongoing monthly IPR Digest - Enforcement Actions series, which contains insights and comprehensive knowledge about actions taken against counterfeiting month-wise across India. In this edition, you will acquire a deep understanding of #trademarkregistration #infringement #protectionstrategies and more. Unlock the potential to secure your brand's reputation and differentiate yourself from the competition.

IIRIS Consulting Pvt. Ltd. renowned experts in Intellectual Property Rights, has meticulously researched and compiled a wealth of information in our ongoing monthly series. Trust in our expertise to deliver accurate, up-to-date, and actionable knowledge to empower you in your journey.

Visit our website, www.iirisconsulting.com, and embark on a transformative journey to secure your brand's reputation.

We'd love to hear from you! If you have any questions about the given information or want to share your experiences, comment below. Feel free to tag anyone who might benefit from this valuable knowledge!

Let's keep fighting the counterfeiters.

We are thrilled to announce the release of the latest edition of the IPR-Enforcement Digest!

In this edition, we bring you a comprehensive overview of the enforcement actions that took place in May 2023, providing you with valuable insights into the ongoing efforts to combat counterfeiting in India.

Stay informed about the magnitude of the problem and the steps taken by law enforcement agencies to safeguard intellectual property rights.

This edition is also packed with essential information on copyrighting and safeguarding creative works. Learn how to protect your valuable creations and navigate the world of intellectual property with confidence.

By gathering intelligence regarding IPR enforcement actions in India and conducting trend analysis, this study highlighted the magnitude of the problem and the corrective action taken by law enforcement agencies to deter this crime of counterfeiting.

We welcome comments to improve the endeavour. There is always additional data, and do reach out to the editorial team in case you need something customized.

Let's keep fighting the counterfeiters.

It's time for another update on the monthly raid actions in India.

Every month, Indian authorities crack down on counterfeit products and trademark infringements. These raid actions are essential to protecting consumers from fake and potentially harmful goods, as well as the integrity of brands.

This is where IIRIS Consulting Pvt. Ltd., a comprehensive brand protection service provider, comes in to help companies tackle the issue of infringements.

Also, explore the futuristic approach to Brand Protection and unlock the potential of Artificial Intelligence in safeguarding brands.

By gathering intelligence regarding IPR enforcement actions in India and conducting trend analysis, this study highlighted the magnitude of the problem and the corrective action taken by law enforcement agencies to deter this crime of counterfeiting.

We welcome comments to improve the endeavour. There is always additional data, and do reach out to the editorial team in case you need something customized.

Let's keep fighting the counterfeiters.

The demand and market share for pirated content saw a significant rise due to the COVID-19 pandemic, which forced many people to stay at home. The introduction of new technology further expanded the accessibility of digital piracy through social media, posing significant challenges for over-the-top content creators.

Indian laws are in a state of evolution, and recent court rulings related to piracy, such as the case involving actor-actress's name, likeness, image, and the use of technological tools like Artificial Intelligence, face morphing, and GIFs for monetary gain and commercial purposes, as well as the ruling regarding the movies on WhatsApp and Telegram, indicate that the courts are taking a serious stance. Strict implementation of intellectual property (IP) laws is essential.

Digital piracy not only leads to increasing financial losses but also tarnishes the reputation of the original creators. To combat digital piracy effectively, the movie and publishing industries should collaborate to monitor distribution and prevent the misuse of content.

By gathering intelligence regarding IPR enforcement actions in India and conducting trend analysis, this study highlighted the magnitude of the problem and the corrective action taken by law enforcement agencies to deter this crime of counterfeiting.

Let's keep fighting the counterfeiters.

We are here to empower you with essential #knowledge!

In a world of technological leaps, brand protection in healthcare is more crucial than ever. From battling counterfeit pharmaceuticals to embracing blockchain for transparency, discover the challenges and opportunities shaping the industry.

Recent raid actions are spotlighting the battle against counterfeit drugs. Tech-driven solutions are stepping up the fight, ensuring the authenticity of healthcare brands. Stay informed, and stay protected!

Feel free to reach out to our editorial team if you would like to explore additional information or contribute as a Brand Protection Expert.

By gathering intelligence regarding IPR enforcement actions in India and conducting trend analysis, this study highlighted the magnitude of the problem and the corrective action taken by law enforcement agencies to deter this crime of counterfeiting.

We welcome comments to improve the endeavour. There is always additional data, and do reach out to the editorial team in case you need something customized.

Let's keep fighting the counterfeiters.

Introducing the October to December edition of the IPR Digest, focusing on brandjacking and counterfeit case analysis across all zones in India. India's unique landscape presents various challenges for enforcing intellectual property rights (IPR), including multiple layers of laws, diverse enforcement agencies, low conviction rates, and limited awareness. Criminal action remains a potent deterrent against the sale of illicit goods. The frequency of enforcement actions and the volume of seizures provide valuable insights into the effectiveness of enforcement efforts.

Additionally, the presence of supply chain inputs, manufacturing machinery, and packaging materials at sites significantly impacts enforcement outcomes and intelligence gathering. However, due to a lack of consolidated data, accurately assessing the actual impact and conducting trend analysis remains complex.

In response, IIRIS, leveraging its extensive knowledge base and nationwide presence, is proud to launch the INDIA IPR ENFORCEMENT initiative. This monthly digest will offer comprehensive data, trend analysis, informative articles, and updates on new initiatives. We invite comments and suggestions to enhance this endeavor further. For additional data or customized inquiries, please reach out to our editorial team. Together, let's continue our relentless fight against counterfeiters.

Let's keep fighting the counterfeiters.

In conjunction with its 2022-23 annual report, IIRIS's Annual IPR Digest provides a thorough analysis of counterfeit activity across India, with a focus on brand protection. The digest categorizes raid actions by zones, industries, and states to identify prevalent counterfeiting hotspots. Vigorous raid actions, especially in these hotspots, are crucial in curbing illicit trade by disrupting counterfeit networks, seizing goods, and deterring future infringements. Collaboration between stakeholders and law enforcement agencies is vital in mitigating counterfeiting risks and preserving brand integrity. Through these efforts, IIRIS aims to uphold intellectual property rights, bolster consumer trust, and promote a marketplace conducive to legitimate commerce and innovation.

Lets keep fighting the counterfeiters.