IIRIS brand protection steps in to resolve and address the growing concern amidst corporates pertaining to their proprietary assets. Armed with experienced investigation and technological equipment. IIRIS offers asset protection across domains of piracy, counterfeit and pass offs.
India has unique impacting factors for IPR enforcement – multiple layers of laws, different enforcement agencies, poor conviction rate and low awareness. Surely the criminal action route is higher deterrent when it comes to stop sale of illicit goods. The number of enforcement actions and the amount of seizure brings a good assessment of impact of the enforcement action.
Surely, the presence of supply chain inputs, manufacturing machinery and packaging material at site brings additional impact as well as intelligence. Due to lack of compiled data it is extremely complex to envisage actual impact and also conduct any kind of trend analysis. IIRIS with large base of knowledge and spread in India, is initiating a new endeavour – INDIA IPR ENFORCEMENT.
This monthly digest will provide data, trend analysis, articles, new initiates etc on monthly basis. We welcome comments to improve the endeavour. There is always additional data and do reach-out to editorial team in case you need something customised.
Let’s keep fighting the counterfeiters.
Digital platforms have become an integral part of our lives, leading to the question of whether traditional marketplaces are becoming redundant. Fake websites and physical store branding can have similar effects on a brand's image, so companies need to pair these physical elements with digital solutions that offer not only protection and security, but advanced marketing capabilities.
This monthly digest is produced by IIRIS Consulting Pvt. Ltd. with an aim to provide data, trend analysis, articles, new initiates etc on monthly basis.
By gathering intelligence regarding IPR enforcement actions in India and conducting a trend analysis, this study emphasised the magnitude of the problem and highlighted the corrective action taken by law enforcement agencies to deter this crime of counterfeiting.
We welcome comments to improve the endeavour. There is always additional data and do reach-out to editorial team in case you need something customised.
Lets keep fighting the counterfeiters.
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